Engaging and Other Post Ideas

I’m a pretty big fan of POPSUGAR, and if there’s one thing I enjoy the most from their social media posts is the fun interactive quizzes/questions. These posts make it personal yet enjoyable. From an online user point of view, it’s a seamless quiz that allows a quick mental break. It also provides a sense of community because my comment/answer matters! Or so it seems…

From a business point of view, it provides user engagement and some insight into their customers/clientele. For example, what is their fan base/audience? Do they feel connected to our content, or do new users find us interesting? There are so many possibilities and ways to gather data without it feeling daunting.

Below are some engaging post examples that I found to be the most interactive:

ALl Emjois

Emoji-based posts provide simplicity and keep it modern yet fun!

Multiple Choice

Give them some options! Multiple choice provides variety yet gives an objective assessment.

Motivation

Motivation-based posts give inspiration as well as some insight into your clientele.

Fun Facts or…

Silly Humor! This kind of content creates interest. I like to think of these posts as quotes base. They’re usually a one-sentence statement that users either like or dislike.

Be Relateble

Relatable-based posts are just “being real.” I like to think of them as honesty content. It’s also an opportunity for brand identity. Basically putting a face to a brand/company.

Follow the Stars

Astrology-based posts is exactly what it sounds like!

These kind of content base items are around astrology signs and horoscopes. These tend to be popular in general. Most people want to see what their sign represents, which creates clickbait and curiosity.

Fun Quizzes

If you do it right, you can get a lot of responses. These types of quizzes are more “light and breezy.” It brings out clientele personalities as well as fan loyalty.

BuzzFeed is a great opportunity because one can create an account and provide a wider outreach to new users.

Music Feels

Creating music playlists has honestly always been a thing. Think back to those mixtapes!

Spotify provides another outlet to reach new audiences and give current followers new reasons to stick around.

In general, engaging posts should be mixed into your general social media content. However, mix it up! Don’t post engaging posts every day. Viewers need variety.